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Helix Personas is a geo-digital psychographic segmentation. Combining location, demographics, lifestyle, attitudes, behaviours and values, Helix reveals who your real customers are, and tells you where and how to reach them. It allows advertisers to target the same group of consumers across a wide variety of channels including digital, outdoor, mobile as well as traditional media.
Want to find out which Helix Personas are engaging with your website and digital campaigns, and discover your true target segments? Roy Morgan Audiences provides an unmatched level of accuracy and clarity in measuring and understanding digital audiences.
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Helix Personas is designed to provide accurate profiling of Australian consumers across a variety of attributes. The attributes that have been included in creating Helix Personas have been selected as the most predictive and defining consumer attributes. Helix Personas is a Trademark of Roy Morgan Research. Values Segments devised by Michele Levine of Roy Morgan Research and Colin Benjamin of The Horizons Network. All figures are based on 14+ population.